monkey's uncle

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Wealth and Cheating

March 20th, 2012 · 1 Comment · Anthropology, Social Network Analysis

I recently read a story in the Los Angeles Times about a team of psychologists at UC Berkeley who showed, in a series of experimental and naturalistic studies, that wealthy individuals are more likely to cheat or violate social norms about fairness. The Story in the Times referred to the paper by Piff et al. in the 27 February edition of PNAS.  Here is the abstract of this paper:

Seven studies using experimental and naturalistic methods reveal that upper-class individuals behave more unethically than lower-class individuals. In studies 1 and 2, upper-class individuals were more likely to break the law while driving, relative to lower-class individuals. In follow-up laboratory studies, upper-class individuals were more likely to exhibit unethical decision-making tendencies (study 3), take valued goods from others (study 4), lie in a negotiation (study 5), cheat to increase their chances of winning a prize (study 6), and endorse unethical behavior at work (study 7) than were lower-class individuals. Mediator and moderator data demonstrated that upper-class individuals’ unethical tendencies are accounted for, in part, by their more favorable attitudes toward greed.

This study was apparently motivated by observations that people in expensive luxury cars are more likely to bolt ahead of their turn at four-way stop intersections in the San Francisco Bay Area, a daily experience for anyone driving in Palo Alto! It’s terrific that these authors actually took the trouble to systematize their casual observations of driving behavior and make an interesting and compelling scientific statement.

On Friday, I made my own observations about class, cheating, and the violation of norms as I flew down to LAX to attend Sunbelt XXXII (the annual conference for the International Network for Social Network Analysis). Of late, I’ve racked up a lot of miles on United and, as a result, occasionally get upgraded to first class or business class seating. My trip Friday was one of those occasions. As I sat in the (relatively) comfy leather seat of the first-class cabin reading Jeremy Boissevain’s rather appropriate (1974) book Friends of Friends: Networks, Manipulators, and Coalitions, I noticed that nearly everyone around me was busily chatting away or otherwise fiddling around with their smart phones. When the cabin door finally closed and the announcement was made requesting that phones be switched off, none of the people in my neighborhood did so. They put their phones down or in their shirt pockets and watched the flight attendants.  When the flight attendants passed through the cabin and were occupied with other business, out came the smart phones again. The one gentleman across the aisle from me looked like a school kid writing a note in class or something. He kept a wary half-eye out for the flight attendants and looked extremely guilty about his actions, but he nonetheless kept doing his, no doubt, extremely important business.  The man on the phone in the row ahead of me was a little more shameless. He seemed completely unconcerned that he might get busted. The woman in the row ahead of me and across the aisle moved her phone so that it was partially hidden by the arm-rest of her seat as she continued to scroll through her very, very important email. Of the six people I could easily see in my neighborhood, fully half of them continued to use their phones right into taxi and take-off.  Based on their attempts at concealment, at least two of them knew what they were doing was wrong. Now, any regular traveler has seen people using their phones on the plane after they are supposed to. However, I had never seen this sort of density of norm violation on a single flight before.

Of course, this is an anecdote but the study by Piff et al. (2012) shows how anecdotes about social behavior can go on to be systematized into interesting scientific studies.

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One Comment so far ↓

  • CH

    Interesting too that if everyone is doing it in first class than there are no sanctions to reinforce norms. I expect that we can extend this outside of the first class cabin as well.

    I must confess that I recently was doing the same thing, reading on my ipad and a person two seats away said, "Aren't you supposed to have that turned off?" While I felt a bit sheepish I did appreciate this sanctioning, cuz that's what makes norms work.

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