Wealth and Cheating

I recently read a story in the Los Angeles Times about a team of psychologists at UC Berkeley who showed, in a series of experimental and naturalistic studies, that wealthy individuals are more likely to cheat or violate social norms about fairness. The Story in the Times referred to the paper by Piff et al. in the 27 February edition of PNAS.  Here is the abstract of this paper:

Seven studies using experimental and naturalistic methods reveal that upper-class individuals behave more unethically than lower-class individuals. In studies 1 and 2, upper-class individuals were more likely to break the law while driving, relative to lower-class individuals. In follow-up laboratory studies, upper-class individuals were more likely to exhibit unethical decision-making tendencies (study 3), take valued goods from others (study 4), lie in a negotiation (study 5), cheat to increase their chances of winning a prize (study 6), and endorse unethical behavior at work (study 7) than were lower-class individuals. Mediator and moderator data demonstrated that upper-class individuals’ unethical tendencies are accounted for, in part, by their more favorable attitudes toward greed.

This study was apparently motivated by observations that people in expensive luxury cars are more likely to bolt ahead of their turn at four-way stop intersections in the San Francisco Bay Area, a daily experience for anyone driving in Palo Alto! It's terrific that these authors actually took the trouble to systematize their casual observations of driving behavior and make an interesting and compelling scientific statement.

On Friday, I made my own observations about class, cheating, and the violation of norms as I flew down to LAX to attend Sunbelt XXXII (the annual conference for the International Network for Social Network Analysis). Of late, I've racked up a lot of miles on United and, as a result, occasionally get upgraded to first class or business class seating. My trip Friday was one of those occasions. As I sat in the (relatively) comfy leather seat of the first-class cabin reading Jeremy Boissevain's rather appropriate (1974) book Friends of Friends: Networks, Manipulators, and Coalitions, I noticed that nearly everyone around me was busily chatting away or otherwise fiddling around with their smart phones. When the cabin door finally closed and the announcement was made requesting that phones be switched off, none of the people in my neighborhood did so. They put their phones down or in their shirt pockets and watched the flight attendants.  When the flight attendants passed through the cabin and were occupied with other business, out came the smart phones again. The one gentleman across the aisle from me looked like a school kid writing a note in class or something. He kept a wary half-eye out for the flight attendants and looked extremely guilty about his actions, but he nonetheless kept doing his, no doubt, extremely important business.  The man on the phone in the row ahead of me was a little more shameless. He seemed completely unconcerned that he might get busted. The woman in the row ahead of me and across the aisle moved her phone so that it was partially hidden by the arm-rest of her seat as she continued to scroll through her very, very important email. Of the six people I could easily see in my neighborhood, fully half of them continued to use their phones right into taxi and take-off.  Based on their attempts at concealment, at least two of them knew what they were doing was wrong. Now, any regular traveler has seen people using their phones on the plane after they are supposed to. However, I had never seen this sort of density of norm violation on a single flight before.

Of course, this is an anecdote but the study by Piff et al. (2012) shows how anecdotes about social behavior can go on to be systematized into interesting scientific studies.

Get Off the Sexual Network

When I was in Uganda last month, I was talking with collaborators, field assistants, villagers, taxi drivers, bartenders – pretty much anyone who would listen – about social networks, I was struck by what a sophisticated understanding of social networks my average interlocutor had.  As part of our project examining the risk of zoonotic disease spillover in rural Uganda, we are gathering data on individual people's personal networks. We are interested in contact networks, for sure, but we are also examining people's social capital – the resources to which an individual has access for instrumental action that are embedded in his or her social network. There are generally two classes of definitions of social capital used in the literature. The first, made famous by Robert Putnam's book, Bowling Alone, is really a measure of community solidarity. How cohesive are communities and how does this contribute to individuals' and communities' welfare?  The definition I typically employ is attributable to Bourdieau and a host of other scholars, especially Nan Lin. This definition emphasizes both the networked nature of social capital and the instrumentality of it.

The reasoning behind doing a social capital inventory in conjunction with our study of zoonotic disease spillover risk is to have a thorough description of the "state" of individuals. Social surveys typically measure income, household wealth, land holdings, etc. One measures such things in a social survey because one is interested in the economic state of the individual or household in which she is embedded. Social capital is a measure of economic – and social – well-being for people where many of the resources that they need to succeed, or even just get by, are not specifically located in the household or with the individual. We suspect that people in rural Uganda will vary in the amount of social capital they have and that this may be a major axess of vulnerability.

So, there I am, talking to anyone who would listen about the best way to gather information on personal social networks and it turns out that everyone I spoke with was amazingly familiar with the whole concept of social networks. The catch is, the networks with which they are familiar are a special type of networks – sexual networks. When I asked how everyone seemed to know so much about sexual networks, they pointed me to a public-service advertising campaign for which the tag line is "get off the sexual network." Despite the Central African origin of HIV-1, Uganda was an early center for the epidemic. However, as noted by Stoneburner and Lowbeer, in their important 2004 paper, Uganda experienced substantial – and early – decline in HIV-1 incidence because of health communication through social networks. They write:

The response in Uganda appears to be distinctively associated with communication about acquired immunodeficiency syndrome (AIDS) through social networks. Despite substantial condom use and promotion of biomedical approaches, other African countries have shown neither similar behavioral responses nor HIV prevalence declines of the same scale. The Ugandan success is equivalent to a vaccine of 80% effectiveness. (Stoneburner & Lowbeer 2004)

I definitely need to check out the current state of the art to see if other countries in Sub-Saharan Africa have now experienced similar public health gains as a result of network-oriented interventions.

Based on my rather unsystematic sample, I'd say that this campaign has really worked raise people's understanding of relational interconnectedness.  I was not able to get a picture of the huge billboards on the Kampala-Entebbe Highway (because it was always dark when I drove by them) but the TV ad is available on youtube. On the one hand, this is really great (both for the obvious public health reasons and because people seem to have a good understanding of webs of social relations). On the other hand, it will probably mean we will need to work hard to clarify what types of networks we mean when we gather our network data.

Three Questions About Norms

Well, it certainly has been a while since I've written anything here. Life has gotten busy with new projects, new responsibilities, etc. Yesterday, I participated in a workshop on campus sponsored by the Woods Institute for the Environment, the Young Environmental Scholars Conference. I was asked to stand-in for a faculty member who had to cancel at the last minute. I threw together some rather hastily-written notes and figured I'd share them here (especially since I spoke quite a bit of the importance for public communication!).

The theme of the conference was "Environmental Policy, Behavior, and Norms" and we were asked to answer three questions: (1) What does doing normative research mean to you? (2) How do your own norms and values influence your research? (3) What room and role do you see for normative research in your field? So, in order, here are my answers.

What does doing normative research mean to you?

I actually don't particularly like the term "normative research" because it sounds a little too much like imposing one's values on other people. I am skeptical of the imposition of norms that have more to do with (often unrecognized) ideology and less about empirical truth – an idea that was later reinforced by a terrific concluding talk by Debra Satz. If I can define "normative" to mean with the intent to improve people’s lives, then OK.  Otherwise, I prefer to do "positive" research.

For me, normative research is about doing good science. As a biosocial scientist with broad interests, I wear a lot of hats. I have always been interested in questions about the natural world, and (deep) human history in particular. However, I find that the types of questions that really hold my interest these days are more and more engaged in the substantial challenges we face in the world with inequality and sustainability. In keeping with my deep pragmatist sympathies, I increasingly identify with Charles Sanders Pierce's idea that given the "great ocean of truth" that can potentially be uncovered by science, there is a moral burden to do things that have social value. (As an aside, I think that there is social value in understanding the natural world, so I don’t mean to imply a crude instrumentalism here.) In effect, there is a lot of cool science to be done; one may as well do something of relevance.  I personally have little patience for people who pursue racist or otherwise socially divisive agendas and cloak their work in a veil of  free scientific inquiry.  This said, I worry when advocacy interferes with intellectual fairness or an unwillingness to accept that one's position is not actually true.

I think that we are fooling ourselves if we believe that our norms somehow don't have an effect on our research.  Recognizing what these norms that shape your research – whether implicitly or explicitly – helps you manage your bias. Yes, I said manage. I'm not sure we can ever completely eliminate it. I see this as more of a management of a necessary trade-off, drawing an analogy between the practice of science and a classic problem in statistics, between bias and variance. The more biased one is, the less variance there is in the outcome of one’s investigation. The less bias, the greater the likelihood that results will differ from one’s expectations (or wishes). Recognizing how norms shape our research also deals with that murky area of pre-science: where do our ideas for what to study come from?

How do your own norms and values influence your research?

Some of the the norms that shape my own research and teaching include:

transparency: science works best when it is open. This places a premium on sharing data, methods, and communicating results in a manner that maximizes access to information. As a simple example, this norm shapes my belief that we should not train students from poor countries in the use of proprietary software (and other technologies) that they won't be able to afford when they return to their home countries when there are free or otherwise open-source alternatives.

fairness: this naturally includes a sense of social justice or people playing on an equal playing field, but it also includes fairness to different ideas, alternative hypotheses, the possibility that one is wrong. This type of fairness is essential for one's credibility as a public intellectual in science (particularly supporting policy), as noted eloquently in this interview with Dick Lewontin.

respect for people's ultimate rationality: Trying to understand the social, ecological, and economic context of people's decision-making, even if it violates our own normative – particularly market-based economic – expectations.

flexibility: solving real problems means that we need to be flexible in our approach, willing to go where the solutions lead us, learning new tools and collaborating. Flexibility also means a willingness to give up on a research program that is doing harm.

good-faith communication: I believe that there is no room for obscurantism in the academy of the 21st century. This includes public communication. There are, of course, complexities here with regard to the professional development of young scholars.  One of the key trade-offs for young scholars is the need for professional advancement (which comes from academic production) and activism, policy, and public communication. Within the elite universities, the reality is that neither public communication nor activism count much for tenure. However, as Jon Krosnick noted, tenure is a remarkable privilege and, while it may seem impossibly far away for a student just finishing a Ph.D., it’s not really. Once you prove that you have the requisite disciplinary chops, you have plenty of time to to use tenure for what it is designed for (i.e., protecting intellectual freedom) and engaging in critical public debate and communication.

humility: solving problems (in science and society) means caring more about the answer to a problem than one's own pet theory. Humility is intimately related to respect for others' rationality.  It also means recognizing the inherently collaborative nature of contemporary science: giving credit where it is due, seeking help when one is in over one’s head, etc. John DeGioia, President of Georgetown University, quoted St. Augustine in his letter of support for Georgetown Law Student, Sandra Fluke against the crude attacks by radio personality Rush Limbaugh and I think those words are quite applicable here as well.  Augustine implored his interlocutors to "lay aside arrogance" and to "let neither of us assert that he has found the truth; let us seek it as if it were unknown to both." This is not a bad description of the way that science really should work.

What room and role do you see for normative research in your field?

I believe that there is actually an enormous amount of room for normative research, if by "normative research," we mean research that has the potential to have a positive effect on people's lives. If instead we mean imposing values on people, then I am less sure of its role.

Anthropology is often criticized from outside the field, and to a lesser extent, from within it for being overly politicized. You can see this in Nicholas Wade’s critical pieces in the New York Times Science Times section following the American Anthropological Association’s executive committee excising of the word "science" from the field’s long-range planning document. Wade writes,

The decision [to remove the word 'science' from the long-range planning document] has reopened a long-simmering tension between researchers in science-based anthropological disciplines — including archaeologists, physical anthropologists and some cultural anthropologists — and members of the profession who study race, ethnicity and gender and see themselves as advocates for native peoples or human rights.

This is a common sentiment. And it is a complete misunderstanding. It suggests that scientists can't be advocates for native peoples or human rights.  It also suggests that one can't study race, ethnicity, or gender from a scientific perspective.  Both these ideas are complete nonsense.  For all the leftist rhetoric, I am not impressed with the actual political practice of what I see in contemporary anthropology. There is plenty of posturing about power asymmetries and identity politics but it is always done in such a mind-numbingly opaque language and with no apparent practical tie-in to policies that make people's lives better. And, of course, there is the outright disdain for "applied" work one sees in elite anthropology departments.

Writing specifically about Foucault, Chomsky captured my take on this whole mode of intellectual production:

The only way to understand [the mode of scholarship] is if you are a graduate student or you are attending a university and have been trained in this particular style of discourse. That's a way of guaranteeing...that intellectuals will have power, prestige and influence. If something can be said simply, say it simply, so that the carpenter next door can understand you. Anything that is at all well understood about human affairs is pretty simple.

Ultimately, the simple truths about human affairs that I find anyone can relate to are subsistence, health, and the well-being of one’s children. These are the themes at the core of my own research and I hope that the work I do ultimately can effect some good in these areas.